National television exposure is commonplace for the University of Arkansas’ sports teams in Fayetteville, but it’s noteworthy when one of the university’s satellite campuses gets its time to shine. 

The University of Arkansas at Monticello will be featured in an upcoming national advertising campaign from “kgb,” a question-answer service designed to answer any question by texting it to K-G-B-K-G-B, or 542542.

In the ad, two men watching their school’s mascot, a dancing aardvark, ask “What mascot could be dumber than an aardvark?” Kgb’s answer is the University of Arkansas at Monticello Boll Wevils, at which point the UAM mascot tackles the aardvark.

The service costs 99 cents per text.

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